Drop 001
Paper goods.
Every piece starts as a ball of ideas on the floor.
The rule
Loud on the back.
Puff-print wordmark, PAPER GOODS, a crumpled Crumb. All in one shade of the fleece.
The other rule
Small up front.
One tan Crumb on the chest. You can wear it to dinner.
Scroll to unfold
Drop 001 · Campaign film
Open nightly.
Drop 001. CR3ASED. Paper goods. One color per piece. Small up front, loud on the back.
Drop 001
Five colorways. Zero mixing.
Worn
Out in it.
Drop 001 on the street, mostly from behind. Tap a frame to shop the piece.
Open nightly
The back is the front.
We photograph the collection from behind because that's where the work is. Puff print you can feel, a crumpled Crumb you can spot across a street, all in one shade of the shirt.
- 01 300 gsm combed cotton tees, 480 to 500 gsm fleece.
- 02 Puff print cured hot so it stays raised after washing.
- 03 Tonal by rule. If the shirt is green, the logo is green.
The list
First look at the next drop.
One email when something new lands. Early access before it goes public. No noise in between.